Chapter 4
Giving & receiving feedback

“In a feedback culture, truth is a gift, not a threat.”

— Douglas Stone & Sheila Heen

Make feedback routine, not exceptional

The more frequent it is, the less heavy it feels.

Normalize small, everyday exchanges.

Model openness from the top

Leaders who invite feedback make it safe for others to do the same.

Vulnerability is contagious.

Encourage peer-to-peer feedback

Don’t make feedback a manager’s monopoly.

Colleagues often see what leaders miss.

Reward the act of giving and receiving

Celebrate people who grow through feedback.

It reinforces that learning is valued.

Build psychological safety first

Feedback only thrives where people feel safe to be honest and safe to fail.

Feel free to share with your colleagues

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