Chapter 2
Decision Making
“Blink” shows experienced minds can make accurate, near-instant decisions.
— Malcolm Gladwell
Widen the frame to avoid narrow thinking
Heath brothers in Decisive suggest looking at problems from multiple angles and options, not just the obvious ones.
Pros and cons list meets emotional scale
Rate choices not only by results but also how each outcome makes you feel.
This balances rational and emotional data.
Pre-mortem thinking
Imagine your choice fails and ask, “What went wrong?”
That helps you detect flaws before they emerge.
Set decision criteria in advance
Decide what matters up front (e.g. values, priorities), then choose based on that.
Avoid delaying with endless “what‑ifs.”
Use rules of thumb for fast/complex decisions
Gigerenzer argues that simple heuristics often outperform elaborate calculations, especially when facing uncertainty.
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